For an industry that prides itself on creativity and innovation, advertising isn't always great at predicting the future. With major tech companies entering the space, many brands taking their creative in-house, and consultancies building out their own creative arms, agencies are facing unexpected competition from all sides. Then again, challenges come with great opportunities. How are three leading agencies taking this on and adapting to a new industry climate? What are the building blocks of the agency of the future, and how does one stay relevant for clients, consumers, and creative talent?
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